TGI Experience

Toyota Green Initiative Continues Sustainability Outreach Efforts at HBCU Campuses

The Toyota Green Initiative has continued to make a positive impact with its outreach efforts to college aged students around the country. Forming the initiative is a small but powerful group of well known green industry professionals and sustainability supporters. The group travels around the country making stops at the campuses of Historically Black Colleges and Universities (HBCU) helping to educate college students about the importance of improving environmental and sustainability efforts.

Since its visit to the Birmingham area last October, the Toyota Green Initiative has traveled to many other locations around the country, including its most recent stop at the CIAA (Central Intercollegiate Athletic Association) Tournament in Charlotte, NC.  This event featured a diverse roster of engaging activities to help consumers learn how to live green, and save green. From the insightful #ToyotaGreen Forum moderated by MTV’s Sway Calloway, to green “Do-It-Yourself” workshops led by Lance Gross, Tatyana Ali and sustainability “sisters” Earthseed, the TGI Experience was one of the most buzzed about activations during CIAA 2014.

Now in its fifth-year of bringing its message of sustainability to HBCUs, Toyota created an interactive platform for CIAA fans to experience the Toyota Green Initiative (TGI). Some of the 2014 CIAA Toyota Green Initiative highlights include:

-Saturday, March 1st, at the Toyota Fan Experience, TGI held the #ToyotaGreen Forum hosted and moderated by acclaimed broadcast journalist SWAY of MTV NEWS and “Sway in the Morning” on Sirius XM satellite radio. The Forum gave CIAA fans the opportunity to learn relevant ways of going green from TGI coalition members:

  •  Jim Colon, Vice President of African American Strategy, Toyota Motor Sales, U.S.A., Inc.
  •  Lance Gross, actor, star of upcoming NBC drama Crisis
  • Tatyana Ali, actress/singer, legendary TV show The Fresh Prince of Bel-Air
  • Earthseed Consulting founders Pandora Thomas and Zakiya Harris
  • Lake Louis, CEO/founder and Chief Eco-Beauty Officer of Skin, Mind, Body Essentials (SMB Essentials), a lifestyle and wellness products company
  • Charlotte native, Johnson C. Smith student and TGI Inaugural Campus Contest Winner Stephen Graddick

-Lake Louise hosted Green Beauty Workshops at the Toyota Fan Experience, providing makeovers for more than 100 women and men with eco-friendly products from her signature Lotus Moon, Plain Jane Beauty and SON Partner beauty and skincare lines.

-Sway participated in green “Do it Yourself” workshop led by Tatyana Ali and Lance Gross. Natural products were used to create air freshener and body mist for men and women.

-Toyota donated $200,000 to the CIAA scholarship endowment following the men’s championship game. For more information about the Toyota Green Initiative, visit www.toyotagreen.com. For an inside look at Toyota Green Initiative ‘s Birmingham visit, go HERE.

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